Unleash your potential: Finding and keeping accounting professionals.

TLDR: Key Points

• Accounting industry is struggling to attract and retain young talent
• Accountants are not just “number crunchers” but creative minds

‘The world is your oyster’: Attracting and retaining accounting talent

In a recent discussion on AD Insider, Lana Weldon and Doriena Parsons from Moore Australia highlighted the current talent shortage in the accounting industry. They emphasized that accountants are not simply “number crunchers” but are creative individuals who play a crucial role in helping the economy thrive.

Weldon and Parsons delved into why the accounting industry is facing challenges in attracting and retaining young talent. They stressed the importance of showcasing the lifestyle, work, possibilities, and opportunities available in the accounting profession to the younger generation. It is up to the industry, its peak bodies, and companies to portray a compelling narrative that highlights the diverse and rewarding aspects of a career in accounting.

Overall, the key takeaway from this discussion is the need for the accounting industry to rebrand itself and appeal to the next generation of talent by highlighting the creativity, innovation, and impact that accountants can have on the global economy.