AAM Celebrates Excellence in Accounting Marketing

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  • Becca Johns and Sarah Dobek inducted into AAM hall of fame.
  • Katie Tolin named volunteer of the year.

AAM Recognizes Outstanding Achievements in Accounting Marketing

The Association for Accounting Marketing (AAM) held its annual summit in Orlando, Fla., honoring outstanding professionals in the field with the announcement of the 2024 individual marketing achievement award recipients. Becca Johns and Sarah Dobek were both inducted into the AAM hall of fame for their exemplary leadership and contributions.

Johns, director of practice growth at Rea & Associates, showcased strategic prowess through innovative marketing strategies, earning multiple awards and holding key roles within AAM since 2005. Dobek, president of Inovautus Consulting, was acknowledged for driving innovation, particularly through platforms like CPAsNET.

Katie Tolin, chief growth guide of CPA Growth Guides, was named volunteer of the year for her dedication to AAM since 2003, forming partnerships with organizations like the AICPA and CPA.com. Glen Carmichael of YHB | CPAs & Consultants was honored as rookie of the year for her remarkable talent as a digital marketing coordinator, leading to a 30% increase in lead generation. Stacy Dreher, director of practice growth at James Moore & Co., received AAM’s 2024 marketer of the year award for reshaping marketing strategies and expanding services.


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