BDO unveils ‘Personas’ AI platform, revamping operations for smarter efficiency.

BDO, a leading accountancy and business advisory firm in the UK, has launched an AI platform called “Personas” to streamline its operations. Personas, built using Microsoft AI technology, uses the latest GPT-4 models to automate day-to-day tasks and free up employees to focus on more complex work. The platform adapts to each user’s style and specialism and ensures that BDO’s brand guidelines are reflected in all outputs. Personas is fully secure and complies with data protection regulations. BDO is rolling out the platform to its 7,500 employees and providing extensive support and training to ensure a smooth transition. BDO’s commitment to digital innovation and its investment in AI technology demonstrate the firm’s dedication to providing its employees with the tools they need to thrive in a rapidly evolving industry. Dan Francis, Partner and Chief Innovation and Digital Officer at BDO, is leading the charge in innovation at the firm and has played a key role in the development of Personas.