Adrian Johnson
TLDR: Key Points
- Intuit has announced pricing changes for QuickBooks in 2024.
- There are strategic changes in the organization moving away from the pro advisor channel.
Hosts Randy Johnston and Brian Tankersley discuss the changes to QuickBooks, including significant price increases ranging from 10% to 20%. QuickBooks advanced, Essentials, Simple Start, and Self-Employed are all seeing price hikes. In addition, QuickBooks Desktop subscriptions are experiencing aggressive price increases, with some plans nearly doubling in cost. The move towards cloud-based solutions like QuickBooks Online is evident, as Intuit is pushing users away from desktop versions.
The podcast also highlights changes in payroll pricing, with increases in costs for core, premium, and elite payroll plans. The hosts express concerns about the substantial fee increases for ACH transactions, which may impact small businesses using QuickBooks for payment processing.
In conclusion, the hosts suggest that it may be time for users to consider alternatives to QuickBooks, such as other cloud-based accounting solutions or mid-market products. They emphasize the importance of evaluating long-term software choices and being aware of changing pricing structures and features in the accounting technology industry.
