Dark
Light

Get ready for growth! Tune in to Amplify, Episode 7.

1 min read
49 views


TLDR:

  • Amplify! podcast by AAM focuses on digital lead generation for accounting firms
  • Stacy Dreher from James Moore shares insights on qualifying leads

Key Elements of the Article:

In the latest season of the Amplify! podcast by the Association for Accounting Marketing (AAM), host Chris Camara delves into digital lead generation with industry experts. Over seven episodes, strategies to improve advertising, SEO, and content are discussed. In the final episode, Stacy Dreher, AAM’s Marketer of the Year, emphasizes the importance of qualifying leads efficiently by collaborating with sales teams and responding promptly.

The article also highlights recent developments in the accounting industry, such as HCVT’s COO retirement, the rise of generative AI, and the adoption of nonequity partnerships by accounting firms. It also features announcements from companies like CLA Global, ORBA, and MaloneBailey, showcasing industry trends and expansions.

Additionally, the IPA offers valuable resources like the IPA Top 500 Best of the Best Surveys Reports and the annual IPA Practice Management Report. These publications provide in-depth insights into IT, HR, and firm administration, making them essential for accounting professionals seeking to stay informed about industry trends.


Previous Story

New CIMA President says world is full of opportunities for accountants

Next Story

Future Finance: CFOs Transforming Strategy with Data and Modern Teams

Latest from News

Docyt reveals AI bookkeeper, GARY

TLDR: Docyt has unveiled an AI bookkeeper named GARY, which automates manual processes and helps professionals complete month-end close in about 45 minutes. GARY