Adrian Johnson
TLDR:
Yahoo, as part of the Yahoo family of brands, uses cookies on its sites and applications for various purposes including providing personalized ads and content. Users can choose to accept or refuse the use of cookies for these additional purposes.
Article Summary:
Yahoo, a part of the Yahoo family of brands, includes Yahoo, AOL, and Yahoo Advertising. The use of cookies, including similar technologies like Web storage, is essential for storing and reading information from users’ devices.
By clicking “Accept All,” users allow Yahoo and its partners (including those in the IAB Europe Transparency and Consent Framework) to store and/or use information on their devices, including precise geolocation data and personal information like IP addresses and browsing history, for personalized ads, content measurement, audience analysis, and service development.
Users who do not wish for Yahoo and its partners to use cookies and personal data for these additional purposes can click “Refuse All.” For personalized choices, users can click “Manage Privacy Settings” and modify their preferences at any time by accessing the privacy settings or dashboard on Yahoo sites and applications.
More information on how personal data is used by Yahoo can be found in their Privacy Policy and Cookie Policy.
