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Yahoo, as part of the Yahoo brand family, uses cookies on their sites and applications to provide services, authenticate users, and personalize content. By clicking “Accept all,” you agree to allow Yahoo and their partners to use cookies for personalized ads and content. Click “Refuse all” to opt out, or “Manage privacy settings” to customize your choices.

Key Elements:

  • Yahoo is a part of the Yahoo brand family, along with AOL, and offers Yahoo Advertising.
  • Cookies are used to store and retrieve information on devices, providing site services, authentication, security measures, and user behavior analysis.
  • By clicking “Accept all,” Yahoo and their partners may use cookies for personalized ads and content.
  • Opt-out by clicking “Refuse all,” or customize settings by clicking “Manage privacy settings.”

Yahoo, as part of the Yahoo brand family, utilizes cookies on their sites and applications for various purposes. These cookies, along with similar technologies like web storage, help website and app operators store and retrieve information from users’ devices. The main uses of cookies by Yahoo include providing services, authenticating users, implementing security measures, preventing spam and abuse, and measuring user behavior on their sites and applications.

When users click “Accept all,” Yahoo and their partners, including those within the IAB Europe Transparency and Consent Framework, may store and use information on devices (i.e., use cookies) to deliver personalized ads and content. This may involve precise geolocation data, IP addresses, browsing and search data, for the purpose of ad personalization, content customization, ad and content measurement, audience analysis, and service development.

However, users have the option to opt out of this data collection and cookie usage by clicking “Refuse all.” For those who wish to customize their choices, they can click “Manage privacy settings” to adjust their preferences. These choices can be modified at any time by accessing the “Privacy and Cookie settings” or “Privacy dashboard” links on Yahoo’s sites and applications.

For more information on how Yahoo uses personal data, users can refer to their Privacy Policy and Cookie Policy. Ultimately, by understanding and managing their privacy settings, users can control the extent to which Yahoo and their partners utilize cookies and personal data for tailored advertising and content experiences.


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TLDR: Yahoo, as part of the Yahoo brand family, uses cookies on its sites and applications for various purposes such as providing services, authenticating